ST. PETERSBURG, Fla. — The Saturday Morning Shoppe at Tropicana Field is making dreams come true for local business owners.
"Saturday Morning Shoppe was created to empower both minority- and female-owned businesses," says founder Renee Edwards.
The next Saturday Morning Shoppe is this Saturday, Oct. 2, from 10 a.m. to 3 p.m., in the Tropicana Field parking lot.
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The inclusive outdoor market has helped upstart businesses -- like hot apparel stores Funsize Couture and InSparkleMe -- turn into brick-and-mortar successes.
"The Saturday Morning Market gave me exposure to a whole new demographic," says Keisha Long-Watson, CEO of InSparkleMe.
Shaquan Mayo and Vincent Jefferson own Funsize Couture, which also sells Vincent's Love N Loyalty clothing brand. They say the Saturday Morning Shoppe gave them the power to "go further."
"It's been amazing," says Shaquan.
For more information on the Saturday Morning Shoppe, go here.