PLANT CITY, Fla. — The countdown is over! The Florida Strawberry Festival is officially underway in Plant City.
The annual event celebrates the strawberry harvest of Eastern Hillsborough County. It lasts 11 days and draws people from all over, with more than 500,000 visitors every year.
Gates open every day at 10 a.m. and the festival is open until 10 p.m.
RELATED: Florida Strawberry Festival 2020 lineup announced
This year's theme is "Our Perfect Vision." The theme centralizes around the Festival's "Perfect Vision" for fun which includes rides, food, entertainment, shortcake and much more.
The festival features headline entertainment, youth livestock shows, exhibits of commerce and, of course, strawberry shortcake.
RELATED: Florida Strawberry Festival announces 2020 theme 'Our Perfect Vision'
The lineup of entertainers this year includes Reba McEntire, Rascal Flatts, Josh Turner and more. Click here for the full list.
Admission is $10 for anyone 13 and older, $5 for children between ages six and 12 and free for children five and under.
Click here for more information or to purchase tickets.